Sqoogi is the work of Squid and Boogi. Two dopamine dressers, one vibrant vision.

The Sqoogiverse is a maximalist multiverse of serotonin styling. Getting dressed is a sensory ritual—an imaginative landscape to express color, texture, and energy. Our outfits radiate joy and invite others to feel it too.

“Water” is our debut collection. A glimmering liquid muse, drip-dropped from the sky and splashed into our psyches. A seductive siren song: we swam in it, played with it, captured it, and wove it into fabric. From the first droplet to the deep blue sea, we transformed H₂O into hue, flow into fashion. This is drip, in every sense of the word.

What began as a ripple became a tide of texture and color—brought to life by just the two of us. We turned photographs of each other swimming into custom textiles, then shaped the collection from there—designing, styling, modeling, shooting, editing, writing, and building the website ourselves. From logo to lookbook, it’s a labor of love and a full-spectrum collaboration between two colorful creatives with multidisciplinary minds.

The Sqoogi Summer collection is a technicolor tribute to our oceanic origins—our primordial mother, the fluid that shaped and cradled us. “Water” marks the beginning of a four-part elemental series.

Over the seasons, we’ll move through Earth, Fire, and Air, dressing in the language of the four forces that shape our world. Each collection will capture the pulse of the planet: every drop, spark, grain, and breeze becomes part of the palette. We’re so excited to keep translating nature’s moods into color-drenched, texture-rich pieces of wearable art.

Thanks for being a part of the journey with us.

Love,

Sqoogi